Something Savage, New York

Something Savage is a creative studio led by illustrator and director Daniel Savage. Daniel Savage is a Native New Yorker working on the crowded end of a long island. He has worked extensively in animation and interaction for clients such as Comedy Central, Kanye West, and Google. His work can be seen anywhere from a Times Square billboard to a Las Vegas casino. In addition to his commercial work, Daniel has taught design and animation at the School of Visual Arts and New York University. His Studio, Something Savage was founded on a love for cartoons and technology. Their work blends effortlessly between illustration, moving image, and interaction. Keeping the balance between internal projects and commissioned work, they are constantly developing products, curating community art projects, and producing short films.

The 1st video below is an immersive digital experience launched a few years back for the West Lobby of the Cosmopolitan Hotel in Las Vegas. It is a kinetic space, centered around 8 giant central columns wrapped with mirrors and LCD screens. Rockwell Group’s LAB installed 384 displays on the columns and 26 behind the registration desk to create a platform for a variety of customized immersive digital experiences in the space. To launch the space, Something Savage created 2 generative animations and a live action dance number choreographed by Jerry Mitchell. Working with the Lab's developers, SS developed the art direction, design and additional animation.




The 2nd video below is an interactive experience they did for Google chrome entitled 'Bravest Man - Bobby Womack' (music is used in the promo). Google Chrome wanted to produce an interactive music video that lived directly in the mobile browser. Working with Advertising Agency B-Reel, Something Savage lead the art direction and animation. They developed the look of the entire piece, and worked with Google's in-house team of developers to bring the project to life mixing in interactive moments.