Thursday, June 19, 2014

Mainframe, London

Mainframe is a creative production studio working with forward thinking brands to create innovative commercials and branded content. A 15 year heritage in motion graphics and animation has evolved into a 360 offering including production, direction, animation, post-production and VFX.

The 1st video below is their latest reel. At 1:17, notice the tennis spot. Amazing use of tracking /compositing words on to the tennis players as they hit the ball.




The 2nd video below is a Part of a series of Ads designed to illustrate the flexibility and ease of use of the Mobile Betting App from William Hill. It is incredible how they combined intricate 3D scenes of various sport stadium scenarios all sitting on top of a mobile device. Notice the way they tracked type in and around the devices. We have been using devices for marketing here a lot more frequently lately; we could take pointers from this spot, in relation to our block Drama / Comedy campaigns.

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About Me

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I am currently a designer / animator for the ABC Design Department specializing in creating motion graphics, 3D and visual effects for ABC / Disney. I have successfully branded, designed, and animated campaign packages for various primetime shows for 10+ years. My work can be viewed on television, print, and the web. View more work on vimeo. I founded Afrobeat Down, Los Angeles premier Afrobeat Ensemble in 2002. I write, conduct, sing, play guitar and percussion for the group. Afrobeat Down on FACEBOOK. I create electronic music / DJ under the Moniker, "Sir Pele" on SOUNDCLOUD.