Wednesday, August 6, 2014

Golden, Venice, CA. / Paris, France

Golden is an Animation / VFX studio located in Venice, CA. & Paris, France. It is run by Creative Director Jake Banks (formerly Stardust), Executive Producer Matthew Marquis (formerly Stardust), and Head of VFX, Guilaume Marien (founder of Mathematic - France). They wanted to build a studio that was committed to creativity and ideation that is supported, not encumbered, by innovative visual effects and post process. Launching in response to the every changing industry model, Golden is a multidisciplinary studio whose focus is the fusion of high-end live action production, concept, design, animation, VFX and finishing.

The 1st video below is the a spot they did for HP where they use almost every animation style in the book to show how versatile the new HP notebook is. There are amazing transitions between paper cut outs , cartoon style, realistic VFX, and many others all illustrating how personal the HP notebook is to each individual. This spot also illustrates how many ideas, and creative expressions can be generated with the help of one's imagination, combined with the power of their HP personal notebook.

The 2nd video below is a spot from 2013 they did for Google's First Laptop, Pixel. It takes you on a journey from the origin of an actual pixel built in 3D, and as the camera backs out, it becomes another amazingly well done realistic 3D jelly fish on the actual laptop screen. A series of animated glints, and colorful glow overlays help show the power of Google's first laptop. One quickly goes into a light journey illustrating the speed, efficiency, and innovation of Google's first computer. This spot looks like it was created entirely in 3D, besides the shots of the man's finger as he touches the screen. The use of After Effects with Trapcode, FORM, appear to be used as well.

Tuesday, July 15, 2014

BBDG, Los Angeles

Big Block Design Group is a studio located in Santa Monica, Ca. Spearheaded by creative directors Shaun Collings and Curtis Doss. They are focused on design-oriented storytelling and creative ideation for commercials, interactive, branded content and broadcast design. Shaun Collings served as creative director and art director at production and design companies Prologue, Elastic, Blind and Shilo, where he led a variety of projects from commercials, main titles and graphics for brands like HP, Honda, Sony, Nike, HBO, Pepsi and Lexus. Curtis Doss was also art director at production company Shilo on commercials for Nike, EA, Sony and Lexus and broadcast design projects for A&E, Bio, HBO, TNT and the Travel Channel.

The 1st video below is the Show Open for "Cosmos, a Spacetime Odyssey" Series that is a recreation of Carl Sagan's "Cosmos" from the Seventies. They pulled from every talent in the shop to bring “Cosmos” to life, shooting live action, creating custom CGI and building from photographic elements to tell the story of our interconnected universe.

The 2nd video below is a film open for "Last Call at the Oasis", by Jessica Yu. Here at ABC, we are always figuring out different ways to integrate water footage into many of the designs and animations that come out of our studio. I felt this was a great look into different ways to use 2D typography with live action water footage.

Psyop, NYC

Psyop helps brands and agencies connect with consumers and solve business and marketing problems by telling compelling stories and building engaging worlds, using whatever techniques and media are appropriate. Skilled in animation, design, illustration, 3D, 2D and live action production — and seamlessly combining some or all of these — Psyop takes a unique, tailored approach to each and every project.

The 1st video below is a spot they did for JBL Speakers. “Ear of the Tornado” has a very fantastic quality – but it’s also an object lesson in how to nail the one shot approach. In lesser hands, this could easily have turned into a 45 second slog, but here, the pacing is incredible.

The 2nd Video Below is a spot they did for Burt's Bees. It is a Brand History spot all about the company. The use of cut out paper elements, and combination of B&W with color gives the spot a vintage feel. Notice the outlines of drawings throughout, as well as many cut out nature elements, keeping the overall theme of the Burt's Bees Company and their dedication to the earth. They even reference "Nature" as being their CEO.

Tuesday, June 24, 2014

Something Savage, New York

Something Savage is a creative studio led by illustrator and director Daniel Savage. Daniel Savage is a Native New Yorker working on the crowded end of a long island. He has worked extensively in animation and interaction for clients such as Comedy Central, Kanye West, and Google. His work can be seen anywhere from a Times Square billboard to a Las Vegas casino. In addition to his commercial work, Daniel has taught design and animation at the School of Visual Arts and New York University. His Studio, Something Savage was founded on a love for cartoons and technology. Their work blends effortlessly between illustration, moving image, and interaction. Keeping the balance between internal projects and commissioned work, they are constantly developing products, curating community art projects, and producing short films.

The 1st video below is an immersive digital experience launched a few years back for the West Lobby of the Cosmopolitan Hotel in Las Vegas. It is a kinetic space, centered around 8 giant central columns wrapped with mirrors and LCD screens. Rockwell Group’s LAB installed 384 displays on the columns and 26 behind the registration desk to create a platform for a variety of customized immersive digital experiences in the space. To launch the space, Something Savage created 2 generative animations and a live action dance number choreographed by Jerry Mitchell. Working with the Lab's developers, SS developed the art direction, design and additional animation.

The 2nd video below is an interactive experience they did for Google chrome entitled 'Bravest Man - Bobby Womack' (music is used in the promo). Google Chrome wanted to produce an interactive music video that lived directly in the mobile browser. Working with Advertising Agency B-Reel, Something Savage lead the art direction and animation. They developed the look of the entire piece, and worked with Google's in-house team of developers to bring the project to life mixing in interactive moments.

Thursday, June 19, 2014

Mainframe, London

Mainframe is a creative production studio working with forward thinking brands to create innovative commercials and branded content. A 15 year heritage in motion graphics and animation has evolved into a 360 offering including production, direction, animation, post-production and VFX.

The 1st video below is their latest reel. At 1:17, notice the tennis spot. Amazing use of tracking /compositing words on to the tennis players as they hit the ball.

The 2nd video below is a Part of a series of Ads designed to illustrate the flexibility and ease of use of the Mobile Betting App from William Hill. It is incredible how they combined intricate 3D scenes of various sport stadium scenarios all sitting on top of a mobile device. Notice the way they tracked type in and around the devices. We have been using devices for marketing here a lot more frequently lately; we could take pointers from this spot, in relation to our block Drama / Comedy campaigns.

About Me

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I am currently a designer / animator for the ABC Design Department specializing in creating motion graphics, 3D and visual effects for ABC / Disney. I have successfully branded, designed, and animated campaign packages for various primetime shows for 9+ years. My work can be viewed on television, print, and the web. View more work on vimeo. I founded Afrobeat Down, Los Angeles premier Afrobeat Ensemble in 2002. I write, conduct, sing, play guitar and percussion for the group. Afrobeat Down on FACEBOOK. I create electronic music / DJ under the Moniker, "Sir Pele" on SOUNDCLOUD.