Tuesday, July 15, 2014

Psyop, NYC

Psyop helps brands and agencies connect with consumers and solve business and marketing problems by telling compelling stories and building engaging worlds, using whatever techniques and media are appropriate. Skilled in animation, design, illustration, 3D, 2D and live action production — and seamlessly combining some or all of these — Psyop takes a unique, tailored approach to each and every project.

The 1st video below is a spot they did for JBL Speakers. “Ear of the Tornado” has a very fantastic quality – but it’s also an object lesson in how to nail the one shot approach. In lesser hands, this could easily have turned into a 45 second slog, but here, the pacing is incredible.




The 2nd Video Below is a spot they did for Burt's Bees. It is a Brand History spot all about the company. The use of cut out paper elements, and combination of B&W with color gives the spot a vintage feel. Notice the outlines of drawings throughout, as well as many cut out nature elements, keeping the overall theme of the Burt's Bees Company and their dedication to the earth. They even reference "Nature" as being their CEO.

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About Me

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I am currently a designer / animator for the ABC Design Department specializing in creating motion graphics, 3D and visual effects for ABC / Disney. I have successfully branded, designed, and animated campaign packages for various primetime shows for 10+ years. My work can be viewed on television, print, and the web. View more work on vimeo. I founded Afrobeat Down, Los Angeles premier Afrobeat Ensemble in 2002. I write, conduct, sing, play guitar and percussion for the group. Afrobeat Down on FACEBOOK. I create electronic music / DJ under the Moniker, "Sir Pele" on SOUNDCLOUD.