Imaginary Forces is a creative studio and production company based out of NYC and LA. They create and develop content for commercial advertising, digital and interactive platforms, feature films and film marketing, television, architectural spaces, and global brands.
The video below is a spot they did for NRG, a residential Solar Power Company. It illustrates the importance of solar energy. With the help of offbeat, colorful graphics, and with a fresh, flexible perspective, everyday homeowners become well informed of the sustainable, money-saving solution that is solar power. There are photo elements mixed with a graphic / illustrator style, as well as use of 3D. Perfectly timed to the VO, each line goes with the design and animation as the camera backs out, sweeping left and right. The 3D aspect comes into play near the end of the spot as the camera angle expands backwards showing the reach this company has on the solar energy market. The transition from the illustrator style sun to the 3D power plant stands out as a highlight of this spot.
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About Me
- MRS.73
- I am currently a designer / animator for the ABC Design Department specializing in creating motion graphics, 3D and visual effects for ABC / Disney. I have successfully branded, designed, and animated campaign packages for various primetime shows for 10+ years. My work can be viewed on television, print, and the web. View more work on vimeo. I founded Afrobeat Down, Los Angeles premier Afrobeat Ensemble in 2002. I write, conduct, sing, play guitar and percussion for the group. Afrobeat Down on FACEBOOK. I create electronic music / DJ under the Moniker, "Sir Pele" on SOUNDCLOUD.
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